DAY IN THE EARLY 1960s, junior photo-agent Ben Chapnick
placed a call to a contact at American Cyanamid (now BASF).
The chemical company needed shots of their foreign production
facilities, and Black Star already had an international team in place.
GETTING SUCH A PHOTOGRAPH would cost Cyanamid both
time and money. Black Star's offer proved economically
unbeatable, but could a 35mm camera capture the quality and detail needed?
CHAPNICK NEVER DOUBTED IT. He grabbed some copies of
the large-format magazine Fortune and went to Cyanamid's offices.
Soon, he was showing off the magazine's two page center spread
- a single Black Star photo - proof that 35mm was more than
adequate, it was beautiful.
WHAT STARTED AS A SERVICE for a handful of industrial
clients has now grown to include
hundreds of Fortune 500 companies who need custom corporate photography.